THE ASA MAGAZINE

Reach almost 57 000 finance professionals monthly! 

The ASA Magazine (digital) is published by The South African Institute of Chartered Accountants (SAICA) and is distributed monthly to:

42 900 CAs(SA)
3 030 AGAs(SA)
10 200 Trainees

Digital ASA is available on the following platforms. By advertising you get exposure on all of them:

  • Digi-mag: Emailed monthly on the first working day of every month
  • PDF (printable): Emailed at the start of every month
  • Digital version: From February 2018 a responsive version for mobile consumption will be available for viewing as well as downloading from mobile devices.

Reasons to advertise in ASA:

  • Our audience forms one of the most lucrative market segments in South Africa. They often have remuneration packages in excess of R1.5 million per annum, which gives them an LSM10.
  • That’s not only where their wealth lies: 72% also own unit trusts, 38% own them off shore and 21% have more than one home.
  • This captive market has the highest professional and personal buying power in the country.
  • CAs(SA) approximate spending per annum on business-related purchases and leasing is over R150 billion.
  • The CA(SA) is the highest paid designation in the country as per the Robert Walters recruitment salary survey.
  • More than 75% of our members go on regular business (and personal) trips locally and overseas.

View our 2018 Rate Sheet Here

View our MEDIA KIT HERE

View our Media Kit Here

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