SAICA / ASA  

SAICA’s target audience forms one of the most lucrative market segments in South Africa and they often have remuneration packages in excess of R1.5 million per annum, which gives them an LSM10.

By advertising in ASA you expose yourself to South Africa’s highest paid professionals. CEOs, CFOs, Business Owners, MDs and Boards of Directors, make up this dynamic group of core business leaders who collectively spend in excess of R108 billion annually on lifestyle purchases. The CA(SA) designation enjoys an enviable standing in terms of recognition and reputation in the local and international arena. CAs(SA) form one of the most lucrative market segments in South Africa:

– 75% of Chief Financial Officers of the JSE top  200 are  CAs(SA)
– 32% of Directors of the JSE top 200 are CAs(SA)
– 32% of Chief Executive Officers of JSE top 40 are CAs(SA)
– JSE top 40 companies where the CEOs are CAs(SA) financially outperform those that are not headed by CAs(SA)

READERS ARE SAICA MEMBERS which comprise of:  Chief Executive Officers, Chief Financial Officers, Directors, General Managers, Senior Level Managers, CA’s (SA), Associate Accounting Technicians, Associate General Accountants, Auditors, Payroll Managers and Officers, Trainees, Prospective CA’s, Thuthuka

Advertising platforms available, include:

The ASA Magazine (Digi Mag)
Distributed the first week of each month to SAICA members including:
CAs (SA)  :   34 552
AGAs(SA):   3 000
Trainees :     8 000

The ASA website (www.accountancysa.org.za)
Averages 50 751 users per month

The SAICA Website  (www.saica.co.za)
Averages more than 212 279 users per month

SAICA’s CA World (monthly eNewsletter)
Distributed the first Friday of each month to SAICA members including:
CAs (SA)  :   42 900
AGAs(SA  ):  3 030
Trainees :    10 200

View our MEDIA KIT HERE

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