The South African Institute of Chartered Accountants (SAICA) is the leading accountancy body in South Africa and one of the prominent institutes globally.

By advertising with ASA your firm gains exposures to South Africa’s highest paid professionals. CEO’s, CFO’s, Business Owners, MD’s and Boards of Directors make up this dynamic group of core business leaders who collectively spend in excess of R108 billion annually on lifestyle purchases.

The CA(SA) designation enjoys an enviable standing in terms of recognition and reputation in the local and international arena.  CAs(SA) form one of the most lucrative market segments in South Africa.

ASA Digi-Mag is ABC Certified (54 804 circulation average per issue)

Distributed the first week of each month via various distribution channels, including:

  • ASA Digi-Mag emailer (distributed on average to 66 000 recipients).
  • AccountancySA website
    The site averages 110 000 page views and 90 000 visitors, per month
  • SAICA Connect newsletter
    Distributed fortnightly to over 67 000 SAICA members, associates and affiliates
  • SAICA website
    The site averages 500 000 plus pages views per month

Target Audience:

  • Chartered Accountants (CAs[SA])
  • Associate General Accountants AGAs[SA])
  • Accounting Technicians (ATs[SA])
  • CEOs / CFOs
  • Board Directors
  • Managing Directors
  • Auditors
  • Business Owners

View our Media Kit Here

Do you have a Vacancy to fill?
In addition to banner advertising, classified text listings are available on the SAICA Vacancies Page

2025 Focus Themes