The South African Institute of Chartered Accountants (SAICA) is the leading accountancy body in South Africa and one of the prominent institutes globally.

ASA Digi-Mag is distributed to 59 369 SAICA members, associates and affiliates and their certified ABC readership figure is 58 208 per issue.

The publication is emailed the first week of each month and in addition is included in the SAICA Connect Newsletter which is distributed fortnightly to 58 208 readers (per flighting).

The publication is also downloadable via the SAICA Website (under the “Useful Links” section) and via the AccountancySA Website. ASA Digi-Mag is also shared on social media platforms including: LinkedIn, Facebook, Instagram and Twitter.

Target Audience
Chartered Accountants CAs(SA) |  Associate General Accountants AGAs(SA) | Accounting Technicians ATs(SA) | CEOs and Chief Financial Officers | Board Directors | Managing Directors | Auditors | Business Owners

Reasons to advertise in ASA:

  • Our audience forms one of the most lucrative market segments in South Africa. They often have remuneration packages in excess of R1.5 million per annum.
  • That’s not only where their wealth lies: 72% also own unit trusts, 38% own them off shore and 21% have more than one home.
  • This captive market has the highest professional and personal buying power in the country.
  • CAs(SA) approximate spending per annum on business-related purchases and leasing is over R150 billion.
  • The CA(SA) is the highest paid designation in the country as per the Robert Walters recruitment salary survey.